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BRAND \'Brand\ n.
As we work to reintroduce the Regis University brand, it’s important to understand what a brand is.
Our brand is not a logo: a logo is just a symbol that represents the brand.
Our brand is not a tagline: a tagline is an expression of the brand.
Our brand is the perception people have when they think of Regis University.
Our brand starts with what Regis does and why it matters. It's what makes us unique.
As brand ambassadors of Regis University, we strengthen our brand by presenting consistent and authentic messages about Regis, its people, values and achievements. A strong university brand benefits all our colleges, departments and programs.