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Perception is everything. By applying these attributes to the development of all our content, collateral and presentation, we will create a clear, consistent and distinctive identity for communicating the Regis brand experience. In addition to building affinity with our audiences, it will also differentiate Regis from its competitors.
Words are powerful tools. These keywords give the Regis brand a unified message. The selected words serve to describe, enhance and reinforce the Regis brand in day-to-day communication.
Tone & VoiceIn general, the tone of Regis University communications should be engaging, intelligent, bold and authentic. The voice for the brand should be self-assured, but also down-to-earth and personal. Regis should avoid speaking in an institutional or authoritative way. Where possible, Regis should let its people tell the story of the University.
Click here for more details on messaging, including college-specific messages.