Social Engagement The purpose of the social media policy is to serve as the institutional guideline to assist you in starting and/or maintaining a social media presence as a member of the Regis University community. This policy applies to all social media channels which include, but are not limited to, Facebook, Twitter, LinkedIn, YouTube, Flickr, Wikipedia, blogs and chat groups. As we recognize that social media tools, uses and challenges are evolving rapidly, please consider our social media policy as a work-in-progress. We will revise and update it to address new developments. We also welcome your suggestions and thoughts to ensure the policy supports your needs and expectations on social media use. To provide you with a quick reference to the official social media sites at Regis University, we have created a social media listing for your use. General Guidelines Keep It Fresh Always keep your social media site active with appropriate, accurate and timely content. If you do not have the time or commitment to maintain your social media site with updates on a regular basis, it is best to consider another communication channel to connect with your audience. The University’s Integrated Brand Marketing office may contact you to consider removing your social media site if the content has not been updated for more than three months. Respect Confidentiality Strictly adhere to the University’s privacy and confidentiality policies. Be mindful not to compromise the university’s integrity or reputation by commenting, discussing or disclosing information that should not to be shared in a public domain. At the same time, refrain from posting confidential or proprietary information about Regis University, its students, its alumni or your colleagues. Exercise Discretion Please be aware that you will be responsible for your postings on your own social media sites or on the sites of others. Always be respectful, thoughtful and discrete in your postings as they can be perceived as the official position or voice of the University. Negative Posts In the social media world, negative posts are expected. Please do not react defensively. The goal interacting on social media is to engage in a productive conversation. With regards to our Jesuit commitment to discernment, we embrace differing points of views. If possible, strive to improve the conversation in your favor. At the end of the day, it is your personal decision to ignore or delete a negative post. Right of Removal While the University does not monitor or pre-screen content, it has the sole right to remove any postings deemed inappropriate, offensive, defamatory, hurtful and/or illegal. As you are well aware, social media channels have the tendency to amplify your comments to a worldwide audience. If you have any doubts about posting a comment or remark, it is wise not to do it. Use a Disclaimer If you post comments related to your work, your office or the institution to other social media sites outside of the Regis University social media community, we strongly encourage you to include a disclaimer. The disclaimer must clearly state that the postings are your own and do not represent the views, opinions or positions of Regis University. University Marks Use of University logos, seal to visual identity marks (including photographs) requires permission from the University’s Integrated Brand Marketing office. Please adhere to the University’s design guidelines at all times. University Marks All postings must in compliance with the following University policies. Copyright infringement policy Responsible use of technology policy Official Listing Administrators of newly created university-related social media sites should inform the University’s Integrated Brand Marketing office of their launch. This will enable them to be publicly listed on the University’s official social media website. Before you engage in setting up a university-related social media site, please consider the following questions as a starting point to help you make the decision: Do you really need to have a social media presence? Is your targeted audience excited about engaging on social media? What is your social media strategy? Can your content succeed on engaging your targeted audience on your social media platform? Do you have the capacity to maintain the authentic participation on a regular basis? How are you measuring and tracking your progress? If you need any assistance on social media, please do not hesitate to contact Regis University’s Integrated Brand Marketing office at email@example.com or 303.964.63580 for consultation.