In today’s competitive environment, institutions are continually searching for ways to improve enrollments and retention. As institutions look to online learning and non-traditional learners as opportunities for growth, many are finding it necessary to adopt new and innovative marketing and recruitment strategies. It is a transformational period for many institutions. This session will examine the paradigm shift occurring in higher education and how strategic enrollment management is playing a vital role in helping institutions adopt new organizational models with a focus on marketing, student recruitment, retention, and student services. Key strategies will be discussed on how effective enrollment management practices can help optimize resources, improve operational efficiency, and enhance the financial stability of your institution.

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