Earning your MBA in Marketing at Regis

Regis University’s MBA degree with a specialization in Marketing prepares students to examine the relationship between marketing and corporate strategy with the tools necessary for developing and implementing strong marketing tactics throughout their organization.
Classroom Online Accelerated

MBA in Marketing

Marketing Degree Overview

The on-campus and online MBA Marketing Degree emphasizes marketing principles and how best to apply those principles to attract, retain and understand customers and buyers in today's competitive business world. Hands-on curriculum includes case analysis, laying the practical groundwork necessary for you to strengthen or further your career as a marketing professional or influential decision maker.

Our award-winning faculty is made up of professional practitioners, presenting MBA marketing students with the ethical practice of marketing in corporate, small business and nonprofit organizations, while tying the theory of marketing to real world applications.

As an MBA in Marketing student, you will gain a comprehensive understanding of classic and leading-edge marketing principles and theories, develop managerial expertise through applications-oriented instruction and enhance your self-confidence to become an influential leader in marketing.

Potential Careers for Graduates With a MBA Marketing Degree:

  • Marketing Director or Vice President
  • Brand Director
  • Marketing Research Analyst
  • Product Manager
  • Sales Director
  • Advertising Manager
  • PR (public relations) Director
  • Director of Marketing Communications
  • Internet Marketing Director (eBusiness)

Total MBA Marketing Degree Requirements: 36 credit hours

  • Core requirements: 18 credit hours
  • Specialization requirements: 6 credit hours
  • Specialization electives: 9 credit hours
  • General electives: 3 credit hours (1 course selected from the remaining MBA 600-level courses)

Printable Fact Sheet: To download a printable fact sheet with details about required classes, admissions requirements, and start dates, please visit our fact sheet library. Please note: The best source for the most current information is an admissions counselor.

Program Requirements

Core Requirements (15 credit hours)
MBAX 600 Sustainability and the Context of Business in the 21st Century or MBAC 603 Decision Points in Marketing and Operations
MBAC 600 The Economics of Management
MBAC 601 Ethical and Legal Environment of Business
MBAC 602 Developing Effective Organizations
MBAC 604 Financial Governance, Planning and Control
Specialization Requirements (6 credit hours)
MBAK 620 Discovering Marketing Opportunities
MBAK 603  Marketing Strategy 
Specialization Electives (9 credit hours)
9 credit hours (3 classes) selected from the following:
MBAK 604 International Marketing
MBAK 606E-W Seminar in Marketing
MBAK 617 Product Management 
MBAK 619 Digital Marketing and Promotion
MBAK 621 Integrating the Marketing Mix
MBAK 622 Branding and Promotion: Strategy to Implementation 
MBAK 623 Customer Relationships: Development and Management
MBAK 624 Entrepreneurial Innovation

General Electives (3 credit hours)

600-level MBA

Take 1 class (3 credit hours) from any 600-level course selected from the MBA program

Capstone Requirement (3 credit hours)
MBAX 695 Business Platforms: A Model for the 21st Century

Please note that recent course requirement updates may not be reflected in the list above and you should contact an admissions counselor at 800.944.7667 for recent changes and updates.

To download a printable fact sheet with program details, click here.

How to Apply

Take the next step in your Regis experience and connect with a Regis admissions counselor for information and assistance.

Apply Now!

Materials Needed for Application and Admission

Applicants seeking an MBA Marketing degree from Regis University must possess a baccalaureate degree in any field of study from a U.S. regionally accredited college or university.

  • Complete the online graduate application
  • Application fee: $50.00 non-refundable application fee (waived for Regis University graduates)
  • Submit official degree-bearing transcript within 30 days of the date of application. Official transcript must reflect a baccalaureate degree awarded from a U.S. regionally accredited college or university. If official transcript is not received within 30 days you will be unable to register for future courses until the transcript is received. A complete file can be reviewed by faculty with a copy of the unofficial degree-bearing transcript from a U.S. regionally accredited college or university. Official transcript must be sent directly from your previously attended school to the Regis University Admission Office.
  • Admissions essay approximately 500 words or official GMAT score which includes a minimum 3.5 official score on the Analytical Writing portion of the exam.
  • Current resume
  • Two online recommendations from colleagues or supervisors who know your work in a professional setting and are able to give specific information about your abilities and potential. The application system will automatically send an email with a link and instructions on how to submit recommendations directly to Regis.
  • Students without a business undergraduate degree will have two options to complete the accounting and finance prerequisites. Learn more about the MBA prerequisites here
  • Additional admission requirements apply to international students who are non-U.S. citizens
  • The course work of returning students (whose degree plans have expired) and/or transfer students must have been completed less than 10 years prior to the current admission into the degree program in order to be applied toward degree requirements.
  • Please remember: Applications that are incomplete and/or missing information will NOT be processed.

Students who are otherwise accepted into the MBA program but who earned a GPA of less than 2.5 from the institution granting their bachelor's degree will be accepted provisionally and must complete either MLS 501 Critical Thinking and Graduate Writing or EDFD 500 Essentials for Graduate Level Writing with a "B" or better prior to taking any 600 level classes. This requirement can be waived at the time of the student's interview only if the student has demonstrated professional experience that has clearly provided ample opportunity for the student to improve in her or his written communication skills.

Students who earned a GPA of 2.5 or greater from the institution granting their bachelor's degree but whose essay demonstrates less than graduate level writing, may also be accepted provisionally and be required to complete either MLS 501 Critical Thinking and Graduate Writing or EDFD 500 Essentials for Graduate Level Writing with a "B" or better prior to taking any 600 level classes.

Applications due two weeks prior to start date.

Application Deadlines*

Term Class Start Application Deadline
Fall 8W2 2015 October 19, 2015 October 5, 2015
Spring 8W1 2016 January 11, 2016 December 28, 2015
Spring 8W2 2016 March 7, 2016 February 22, 2016
Summer 8W1 2016 May 2, 2016 April 18, 2016

*Your application file including all requirements, documents and fees, must be completed by the application deadline.


2015-2016 Academic Year TuitionEffective Fall 2015

Course Format Estimated Total Program Cost Credit Hours Required Cost per Credit Hour Estimated Fees for Program
Classroom $28,130
36 $780 $50
Online $28,130
36 $780 $50

Additional fees may apply. Please contact an admissions counselor at 800.944.7667 for information. Click here for information regarding student parking fees.