Studying Marketing at Regis

Regis University’s Bachelor of Science in Marketing degree emphasizes a strategic managerial approach to integrated marketing and examines major dimensions of the marketing environment including economic, social, cultural, political and regulatory factors.
Classroom Online Accelerated

B.S. Marketing

Degree Overview

Available both online and on-campus, the B.S. in Marketing degree teaches students how to coordinate market research, marketing strategy, sales, advertising, promotion, pricing, product development, brand management and public relations activities for their companies. The degree curriculum incorporates the most current trends, techniques and practices of contemporary marketing including strategic management, consumer behavior, advertising and promotion and e-marketing fundamentals.

Our Marketing faculty are professional practitioners who present the ethical practice of marketing in corporate, small business and nonprofit organizations, while blending the theory of marketing to their own work experiences to create a real world education.

As a graduate of Regis University's College for Professional Studies Marketing program, you will have the skills and knowledge to determine customer needs, translate those needs into products and services and sell those products in a highly competitive global marketplace.

A Faster Path to Success Through Combined Bachelor's and Master's Degrees

Students have the opportunity to work on a B.S. in Marketing degree in tandem with one of the School of Management's graduate degree programs. Learn how you can complete both degree programs at a faster pace and a more affordable cost.

Total Degree Requirements
Bachelor's degree: 128 credit hours
Combined Bachelor's and Master's degrees: 152 credit hours (158 credit hours for the combined B.S. and MBA degree)
Core studies requirements: 45 credit hours
Foundational courses: 28 credit hours
Upper division requirements: 30 credit hours
Minor (optional): 0 or 12 credit hours
General electives:

  • If minor is not selected: 25 credit hours
  • If minor is selected: 13 credit hours

Program Requirements

Listed below are the required courses for completion of this degree at Regis University. Please note that recent course requirement updates may not be reflected in the list below and you should contact an enrollment counselor at 800.944.7667 for recent changes and updates.

This degree program requires 128.00 credit hours for completion. Please contact your advisor or the Office of Enrollment Services at 303.458.4126.

CPS: Undergraduate Core

Advncd Oral/Written

The course descriptions for the above mentioned class could not be found. Please contact Academic Records & Registration at 303-458-4126 with questions. Some additional course information is available and shown here.

COM 406, COM 437, EN 325, EN 482, EN 475 (3SH)

English Composition

The course descriptions for the above mentioned class could not be found. Please contact Academic Records & Registration at 303-458-4126 with questions. Some additional course information is available and shown here.

EN 203 (3SH)

Global Issues

The course descriptions for the above mentioned class could not be found. Please contact Academic Records & Registration at 303-458-4126 with questions. Some additional course information is available and shown here.

Global Issues (6SH)

HU 366 - Leading Lives That Matter

Provides an opportunity to explore the question, "How ought we to live?" in light of educational and professional goals within the context of the Jesuit tradition.

Literature/Hum

The course descriptions for the above mentioned class could not be found. Please contact Academic Records & Registration at 303-458-4126 with questions. Some additional course information is available and shown here.

Literature/Humanities (3SH)

Mathematics

The course descriptions for the above mentioned class could not be found. Please contact Academic Records & Registration at 303-458-4126 with questions. Some additional course information is available and shown here.

MT 201, MT 204, MT 270 (3SH)

Natural Science

The course descriptions for the above mentioned class could not be found. Please contact Academic Records & Registration at 303-458-4126 with questions. Some additional course information is available and shown here.

Natural Science (3SH)

Oral Communication

The course descriptions for the above mentioned class could not be found. Please contact Academic Records & Registration at 303-458-4126 with questions. Some additional course information is available and shown here.

COM 210 or COM 211 (3SH)

Philosophy

The course descriptions for the above mentioned class could not be found. Please contact Academic Records & Registration at 303-458-4126 with questions. Some additional course information is available and shown here.

All PL courses (6SH)

Religious Studies

The course descriptions for the above mentioned class could not be found. Please contact Academic Records & Registration at 303-458-4126 with questions. Some additional course information is available and shown here.

all RC and RS courses (6SH)

Social Science

The course descriptions for the above mentioned class could not be found. Please contact Academic Records & Registration at 303-458-4126 with questions. Some additional course information is available and shown here.

Social Science (6SH)

Marketing Major Foundational

AC 325 - Accounting Principles & Mgmt Concepts

Introduces accounting principles, procedures and reports used in business decision-making. Focuses on tools to determine cost, profitability, and equity; manage cash; assess business performance; plan for future operations; and examine key ethics issues. This course may not be substituted for AC 320A and AC 320B, although students may elect to take AC 320A and AC 320B in place of AC 325. In addition, AC 325 does not meet the pre-requisite requirements for the MSA programs, but may meet the pre-requisite requirement for the MBA program with permission of the Academic Advisor.

BA 300 - Business Systms in a Sustainable Society

Applies individual skills in a systems approach to business, probes individual and organizational functional dependencies, and responsibility to internal and external stakeholders in the context of social responsibility, sustainable growth, and the Jesuit world view questioning 'How ought we to live?'

BA 366 - Management Essentials

Examines managerial principles, theory, practices, and problems applicable to a variety of modern organizational settings and conditions. Explores specific techniques, trends, and skills related to each of the managerial functions and leadership.

BA 381 - Legal Environment of Business

Explores contemporary legal environments of business focusing on forms of business, regulatory agencies and issues, antitrust law, sales, negotiable instruments, agency, environmental law, and selected employment law and international business topics. Includes fundamentals of tort law, with specific emphasis on negligence and product liability.

BA/EC 335

The course descriptions for the above mentioned class could not be found. Please contact Academic Records & Registration at 303-458-4126 with questions. Some additional course information is available and shown here.

(3SH)
Global Business Issues

EC 320 - Principles of Macroeconomics

Introduces macroeconomics, emphasizing the forces that determine the level of national product and national income, and the fiscal and monetary policies that are designed to influence their level. Explores the areas of public finance, money and the banking system, economic growth and international trade.

Cross listing(s): EC 320C.

EC 330 - Principles of Microeconomics

Studies microeconomics, supply and demand. Examines the causes of different market structures, their influence on market conduct and performance, and issues of public policy towards a variety of different kinds of market behavior.

MKT 325 - Marketing Principles

Focuses on the development of product price, place and promotion tactics in a marketing plan. The plan is based on a well-defined target market, sound situational analysis and clear definition of objectives, goals and strategies.

MT 270 - Introduction to Statistics

Presents standard topics in introductory statistics for students whose major is not mathematics. Topics include descriptive statistic, probability distributions, estimations, hypothesis testing, linear regression and correlation and other topics.

Cross listing(s): BA CITI MT 270C.

Marketing Upper Division Major

BA 425/ MKT 429/ 401

The course descriptions for the above mentioned class could not be found. Please contact Academic Records & Registration at 303-458-4126 with questions. Some additional course information is available and shown here.

(3SH)
Consumer Behavior

BA 465 - Strategic Management

Explores the understanding of strategy formulation and implementation within the competitive environment. Emphasizes the integration of knowledge acquired in previous functional area courses.

Pre-requisite: TAKE MKT*325 BA*366 FIN*400;

BA 479/CIS 480

The course descriptions for the above mentioned class could not be found. Please contact Academic Records & Registration at 303-458-4126 with questions. Some additional course information is available and shown here.

(3SH)
Managing Technology for Business Strategies

BA 480E-W - Issues in Management

Focuses on various aspects of management. Provides perspective on current issues and practices in both for-profit and not-for-profit organizations. Explores legal and ethical behavior, technology's impact on management and operations, changing cultures and organizational structure, demographic shifts, and international competitive forces.

BA 493A - Business Research

Applies business theory and research methodology to develop the proposal for Senior Capstone--BA 493B. Focuses on problem definition, research design, data acquisition, and analysis.

Pre-requisite: TAKE BA*300 AND MT*270;

BA 493B - Senior Capstone

Provides culminating experience of the major, focusing on integrating theory with application and implementation of research to a complex business problem, need, or opportunity.

Pre-requisite: BA*493A

BA 495E - Ethical Decision Making in Business

Focuses on ethical problems that arise in the business setting. Emphasizes the individual decision maker in the entry-level position, as opposed to the managerial level. Studies the various philosophical and social/psychological decision systems which can be used to resolve ethical problems. Includes case studies, role playing and guest speakers from the business community.

Cross listing(s): AC 495E EC 495E.

FIN 400 - Business Finance

Introduces major topics in managerial finance essential for understanding how financial managers acquire and manage a firm's assets and how they finance these assets through debt and equity sources.

Pre-requisite: AC*320B AC*325

MKT 429/MKT 402

The course descriptions for the above mentioned class could not be found. Please contact Academic Records & Registration at 303-458-4126 with questions. Some additional course information is available and shown here.

(3SH)
Advertising and Promotion

MKT 450/ MKT 403

The course descriptions for the above mentioned class could not be found. Please contact Academic Records & Registration at 303-458-4126 with questions. Some additional course information is available and shown here.

(3SH)
E-Marketing Fundamentals

Course Descriptions

Listed below are the available courses offered at Regis University within this respective degree program. The courses below include the degree program requirements as well as courses. Please contact an enrollment counselor at 800.944.7667 for recent changes and updates.

AC 325 Accounting Principles & Mgmt Concepts (3.00)

Introduces accounting principles, procedures and reports used in business decision-making. Focuses on tools to determine cost, profitability, and equity; manage cash; assess business performance; plan for future operations; and examine key ethics issues. This course may not be substituted for AC 320A and AC 320B, although students may elect to take AC 320A and AC 320B in place of AC 325. In addition, AC 325 does not meet the pre-requisite requirements for the MSA programs, but may meet the pre-requisite requirement for the MBA program with permission of the Academic Advisor.

BA 300 Business Systms in a Sustainable Society (3.00)

Applies individual skills in a systems approach to business, probes individual and organizational functional dependencies, and responsibility to internal and external stakeholders in the context of social responsibility, sustainable growth, and the Jesuit world view questioning 'How ought we to live?'

BA 335 Global Business Issues (3.00)

Assesses global impacts from historical, cultural, social, economic, government, and business perspectives. Analyzes how changes affect decision-making, ethical and justice concerns.

Cross listing(s): EC 335.

BA 366 Management Essentials (3.00)

Examines managerial principles, theory, practices, and problems applicable to a variety of modern organizational settings and conditions. Explores specific techniques, trends, and skills related to each of the managerial functions and leadership.

BA 381 Legal Environment of Business (3.00)

Explores contemporary legal environments of business focusing on forms of business, regulatory agencies and issues, antitrust law, sales, negotiable instruments, agency, environmental law, and selected employment law and international business topics. Includes fundamentals of tort law, with specific emphasis on negligence and product liability.

BA 465 Strategic Management (3.00)

Explores the understanding of strategy formulation and implementation within the competitive environment. Emphasizes the integration of knowledge acquired in previous functional area courses.

Pre-requisite: TAKE MKT*325 BA*366 FIN*400;

BA 479 Managing Tech for Business Strategies (3.00)

Provides executive perspective on management information systems, systems analysis and database management. Develops an understanding of strategic issues underlying information systems, technical issues in developing systems, strategic issues related to critical business success factors. Includes information's role in competition, industry leadership, and business planning. Covers alternative development methods and addresses issues of databases, projected management, and functional management. NOTE: Not for CIS majors.

Cross listing(s): CS 480 MCMT 480 CIS 480 BA 479.

BA 480E-W Issues in Management (3.00)

Focuses on various aspects of management. Provides perspective on current issues and practices in both for-profit and not-for-profit organizations. Explores legal and ethical behavior, technology's impact on management and operations, changing cultures and organizational structure, demographic shifts, and international competitive forces.

BA 493A Business Research (3.00)

Applies business theory and research methodology to develop the proposal for Senior Capstone--BA 493B. Focuses on problem definition, research design, data acquisition, and analysis.

Pre-requisite: TAKE BA*300 AND MT*270;

BA 493B Senior Capstone (3.00 - 6.00)

Provides culminating experience of the major, focusing on integrating theory with application and implementation of research to a complex business problem, need, or opportunity.

Pre-requisite: BA*493A

BA 495E Ethical Decision Making in Business (3.00)

Focuses on ethical problems that arise in the business setting. Emphasizes the individual decision maker in the entry-level position, as opposed to the managerial level. Studies the various philosophical and social/psychological decision systems which can be used to resolve ethical problems. Includes case studies, role playing and guest speakers from the business community.

Cross listing(s): AC 495E EC 495E.

EC 320 Principles of Macroeconomics (3.00)

Introduces macroeconomics, emphasizing the forces that determine the level of national product and national income, and the fiscal and monetary policies that are designed to influence their level. Explores the areas of public finance, money and the banking system, economic growth and international trade.

Cross listing(s): EC 320C.

EC 330 Principles of Microeconomics (3.00)

Studies microeconomics, supply and demand. Examines the causes of different market structures, their influence on market conduct and performance, and issues of public policy towards a variety of different kinds of market behavior.

FIN 400 Business Finance (3.00)

Introduces major topics in managerial finance essential for understanding how financial managers acquire and manage a firm's assets and how they finance these assets through debt and equity sources.

Pre-requisite: AC*320B AC*325

MKT 325 Marketing Principles (3.00)

Focuses on the development of product price, place and promotion tactics in a marketing plan. The plan is based on a well-defined target market, sound situational analysis and clear definition of objectives, goals and strategies.

MKT 425 Consumer Behavior (3.00)

Analyzes the factors that influence consumer behavior and use this knowledge to develop sound marketing strategies for goods and services.

Pre-requisite: MKT*325 OR BA*325

MKT 429 Advertising and Promotion (3.00)

Provides an introduction to advertising and promotion principles. Emphasizes personal selling, mass selling and sales promotion.

Pre-requisite: MKT*325 OR BA*325

Cross listing(s): COM 474.

MKT 450 E-Marketing Fundamentals (3.00)

Integrates fundamental marketing principles including target market identification, promotion, distribution, sales, and information management, with web-based technologies to develop and implement e-marketing strategies and tactics. Addresses the impact of legal, ethical, and global issues on internet marketing.

Pre-requisite: MKT*325 OR BA*325

MT 270 Introduction to Statistics (3.00)

Presents standard topics in introductory statistics for students whose major is not mathematics. Topics include descriptive statistic, probability distributions, estimations, hypothesis testing, linear regression and correlation and other topics.

Cross listing(s): BA CITI MT 270C.

How to Apply

Take the next step in your Regis experience and connect with a Regis Enrollment Counselor for information and assistance.

Apply Now

Students with prior college credit, military credit, professional licenses or certificates or several years of work experience may be able to translate this experience directly into college credit.

Your enrollment counselor will help evaluate your prior learning credit, provide information regarding financial aid and tuition assistance, recommend courses and help you get started with the application process.

At a minimum, applicants seeking a bachelor’s degree from the College for Professional Studies must either:

  • Possess a high school diploma (from a regionally accredited high school) or its equivalent and a minimum of 30 semester hours of transferrable course credit from a regionally accredited college or university, OR
  • Possess a high school diploma (from a regionally accredited high school) or its equivalent and three years of documented, post-high school work experience. Applicants who do not meet this requirement may submit a letter of appeal to the School Assistant Dean. Download guidelines for work experience admission appeal.

Please remember: Applications that are incomplete and/or missing information will NOT be processed. Apply a minimum of 14 days before the start of classes to ensure optimal course selection.

Materials Needed for Application and Admission

  • Application: Completed online undergraduate application form
  • Application fee: $50.00 non-refundable application fee (waived for previous Regis University students)
  • Writing skills placement essay: All new, degree-seeking students must submit a writing sample with the application for admission, even if English credits are being transferred toward your degree. Select one of the essay topics to demonstrate your abilities. Download a copy of the essay guidelines and essay evaluation criteria . (The writing skills placement essay is not required for non-degree seeking students.)
  • Submit official transcripts within 30 days of the date of application. If official transcripts are not received within 30 days you will be unable to register for future courses until the transcripts are received.

    Transcript request forms  are included with your application materials. Official transcripts must be sent directly from your previously attended schools to the CPS Admission Office.

    Transfer credit cannot be evaluated or awarded until all official transcripts are received.

  • Work experience: If you have at least 30 credit hours of college coursework, work experience is optional. If you have less than 30 credit hours to transfer toward your degree, you must document that you have at least three years of work experience after high school, or a combination of work experience and previous college credit equivalent to three years. Applicants who do not meet this requirement may submit a letter of appeal to the School Dean. Download the guidelines for work experience admission appeal.
  • Additional admission requirements apply to international students who are non-U.S. citizens.

Tuition

Undergraduate Degree Tuition Comparison Chart: Local Campus Programs Comparison is based on Regis Board Approved 2012 Tuition and Fee Rates. Rates were gathered from other university websites as of June 2012.

Institution Estimated Total Program Cost Semester Hours Required Cost per Semester Hour Estimated Fees for Program
Colorado Christian University $14,210 - $56,056 30 - 128 $427 $1,400
Colorado State University $17,032 - $48,393 30 - 120 $348 $6,579
Colorado Technical University $13,035 - $52,424 30 - 121 $433 $50
Metro State College of Denver $10,721 -$30,584 30 - 120 $221 $4,100
Naropa $29,640 -$110,640 30 - 120 $900 $2,640
Regis University $12,350 -$52,530 30 - 128 $410 $50
University of Colorado at Denver $10,964 - $45,083 30 - 120 $336 $884 - $4,763
University of Denver/University College $21,180 - $86,554 30 - 123 $697 $270 - $822

Undergraduate Degree Tuition Comparison Chart: National Online Programs Comparison is based on Regis Board Approved 2012 Tuition and Fee Rates. Rates were gathered from other university websites as of June 2012.

Institution Estimated Total Program Cost Semester Hours Required Cost per Semester Hour Estimated Fees for Program
Argosy University $16,425 - $65,025 30 - 120 $540 $225
Capella University $13,931 - $56,035 30 - 121 $463 $50
DeVry University $16,260 - $75,420 30 - 139 $540 $60 - $360
Drexel University $29,625 - $122,379 30 - 124 $970 $520 - $2,080
Kaplan University $17,457 - $67,846 30 - 121 $554 $845
Regis University $13,850 - $58,930 30 - 128 $460 $50
University of Phoenix $18,050 - $72,200 30 - 120 $570 $950 - $3,800
Walden University $12,817 - $51,687 30 - 121 $418 $280 - $1,120

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