The criteria above can be helpful in determining the newsworthiness of an event. You should also consider whether the topic or speaker is well-recognized or controversial. If the topic is currently top of mind and trending, there may be additional opportunities to promote it.
There are many ways we can help you promote an event beyond news and publicity. If the audience is primarily internal, consider internal platforms like Regis Today first. If you feel there is broader appeal based on the criteria shared in this section, contact Media Relations.
Most events are more appropriate for a calendar of events rather than a release, depending on the subject matter, guest speaker(s) and potential audience.