How We Can Help

The mission of the Media Relations team is to share the Regis story by earning news coverage of the activities, notable accomplishments and exciting work of our faculty and students. By sharing these moments, we connect with our community and illustrate our vibrant campus life to potential students.

Our Media Relations team is here to support all of Regis University, including satellite campuses, 24/7. The tabs below detail the broad range of media services we provide for the Regis community.

Regis University News Feed

Telling the Stories

The Media Relations team wants to help you share your stories. We can assist you with identifying news stories and promoting them for media coverage by:
  • Creating and following up on story pitches with members of the media
  • Identifying key Regis moments, people and events that align with the Regis brand and promote our story to the media and local community
  • Identifying a news story's target audience (e.g. traditional and non-traditional media sources, trade publications, targeted mailings, peer institutions, etc.) and strategizing ways to reach those audiences
  • Brainstorming ideas for promoting events and organizing news conferences
  • Sharing stories via social media
  • Monitoring current media trends and identifying Regis University experts or sources for comment

What's News?

The newsworthiness of an event or issue is sometimes difficult to determine and competition for news space is intense. Media Relations can help you determine a content and placement strategy to maximize your chances of getting coverage; however, keep in mind that on any particular day a story may be dropped or delayed until a time slot becomes available. Sometimes a story that is time sensitive may be dropped all together.

When news organizations determine whether or not to cover a story, they usually make a decision based on the key factors below.

Timing & Significance

Timing

Is the topic new and current? If it’s happening today or tomorrow, it’s news. If it happened last week, it’s no longer interesting or relevant in the mind of the news consumer.

Significance

How many people are affected by the story? Stories that impact thousands of people will receive more coverage than those that just affect a few. The greater the story's consequences and impact on people, the greater its newsworthiness.

Niche stories that affect a specific population or a community can be significant in targeted media outlets, but perhaps not mainstream news.

Proximity & Prominence

Proximity

Stories that happen closer to home carry more significance. The closer the story lives to the local community, the more newsworthy it is. Proximity doesn’t always mean geographical distance. Stories from countries with which we have a particular bond or similarity can have the same effect. We can help you make that local connection.

Prominence

Famous people sometimes get more coverage simply because they are famous.

Human Interest

Human interest stories often disregard the main rules of newsworthiness. These stories don’t date as quickly, they don’t need to affect a large number of people and they may not occur close to home; however, they must carry emotional appeal. These stories should evoke an emotional reaction from the reader/viewer.

The Bizarre & Controversial

Bizarre and Unusual Occurrences

Unusual, unorthodox, or unexpected stories attract attention. People want to see and experience things that are very different from their everyday existence.

Conflicts

Controversies are almost always newsworthy, despite the topic of the conflict. Because conflicts reveal underlying causes of disagreement between individuals and institutions in a society, they attract attention.

Awards, Grants & Appointments

Awards, grants and appointments are significant events that should be celebrated. Unfortunately, the media doesn’t always find these stories as newsworthy as we do. Here are some considerations when determining the newsworthiness of these items:

  • Does the story focus on the significance of the funding, not the funding itself>
  • Is the story about the potential impact of the award? Who benefits? Why is it important to Regis?

Submit announcements about awards, grants or appointments to Media Relations. We will help determine the newsworthiness of the item and the best place to share the information. We also suggest you share these stories in department newsletters, faculty meetings and with Regis Today.

Events

The criteria above can be helpful in determining the newsworthiness of an event. You should also consider whether the topic or speaker is well-recognized or controversial. If the topic is currently top of mind and trending, there may be additional opportunities to promote it.

There are many ways we can help you promote an event beyond news and publicity. If the audience is primarily internal, consider internal platforms like Regis Today first. If you feel there is broader appeal based on the criteria shared in this section, contact Media Relations.

Most events are more appropriate for a calendar of events rather than a release, depending on the subject matter, guest speaker(s) and potential audience.

Published Books, Articles or Research

Congratulations on your publication! We're happy to work with your publisher to create buzz.

Tip: It's a good idea to contact us at least one month before your publication goes public, because that gives us enough lead time to pitch top-tier media.

Be Prepared for Your Moment in the Spotlight

The Regis media team wants to help you prepare for your interactions with reporters. Whether you are preparing for an interview or trying to determine the newsworthiness of a particular topic, we can help you communicate your message and represent Regis University in the best way possible.

Media training is available for individuals and groups. Please contact Media Relations for more information.

When the Media Calls

Media Relations should be notified if you are contacted by a media representative. Reporters can be very savvy and quite persistent when it comes to getting you on the record. We can help you determine when and whether it makes sense to talk to the media or politely decline an interview request.

We want to help you prepare for interviews and position your messaging to meet your objectives. We are available 24/7 for your emergency media needs.

Timeliness is everything in the news business. While we aim to provide as much notice as possible, we often don’t get more than a few minutes’ notice. Therefore it’s important that you return any emails or phone calls from media relations quickly. If you have a cell phone number to receive text messaging and want to share with our team only, please let us know.

Sharing Your Wealth of Knowledge

Regis University is eager to share our faculty with media when they need an expert comment for a news article or broadcast. Media Relations offers a Faculty Experts List used for directing media to our experts on currently trending issues and topics.

Are you Regis University faculty and would like to be listed as an expert for the media? Please contact Media Relations at mediarelations@regis.edu or submit a Faculty Experts List Application.

Please keep in mind that faculty media experts officially represent Regis University to the public and need to be comfortable and confident when interviewed by the media. First time, refresher and advanced media training will be provided by Media Relations.

On-Campus Media, Filming and Photography

The Media Relations team supports and provides information to news organizations about the university and its community. Because the university is a private institution, we respect our students' rights to privacy. We also recognize that the media have tight deadlines and make an effort to respond to requests in a timely manner. Journalists interested in attending events or arranging interviews at Regis must contact Media Relations before arriving on campus.

For more information about filming on campus, please review our Film Policy.

Writing Editorials

Media Relations is happy to assist you with writing and submitting editorials. Here are a few recommendations to increase the likelihood of your editorial being received favorably.

  • Guest commentary submissions should be 650 words or fewer.
  • Focus on public policy, social issues and current news.
  • Find the local angle; preference is given to editorials with a focus on local and regional writers and issues
  • Keep it original. The material must be the author's original work, and contain sources and attributions when appropriate. Pieces that have already appeared in other publications, either online or in print, will not be considered.
  • Individual writers are limited to one guest commentary contribution every three months to ensure a wide range of views on our pages.
  • Organizational statements, business pitches or political campaign promotions as guest commentaries are not published.
  • The newspaper or outlet reserves the right to edit columns for style, grammar, length, taste, libel and general readability. Generally, their goal is preserve the writer's voice.
  • Writers retain the rights to their work after publication.