You’ve probably heard the names Taskstream, Tk20, and LiveText. For nearly 20 years, each has served the learning assessment, ePortfolio, and accreditation management needs of higher education.
In March, Taskstream and Tk20 joined forces, with LiveText following suit in September. Together, we recognized an opportunity to better serve higher education. With a shared vision of empowering institutions to use better data for improving learning at all levels, we have continued building momentum by integrating operations, resources, and personnel in ways that will better serve higher education. Part of this work included developing a new company name and brand to better reflect our shared vision.
On behalf of our Taskstream, Tk20 and LiveText teams, it’s with great pleasure that we re-introduce ourselves under the new name: Watermark™.
So you might be wondering, what does this name, Watermark, mean?
Defined as a mark of identification embedded during manufacture and visible when held against the light, watermarks serve as stamps to validate authenticity and demonstrate a commitment to quality. As a name for the company, Watermark, represents an enduring commitment to developing high-quality technology and providing data customers can trust. Customers will recognize immediately a continuing promise to maintain high standards of customer support and to provide solutions that empower institutions.
A second definition of a watermark is, quite literally, a line that shows how high water has risen. As a name, it reinforces our mission to put better data into the hands of administrators, educators, and learners everywhere so you can better understand progress towards goals and use these insights to drive improvement.
Like the rich history associated with each company, the use of watermarks also has a rich and varied history and is a fitting description for its representative companies. Like the mark seen faintly in the background or when held to the light, we also know that our role is behind the scenes. While we take our commitment to providing trusted technology and data seriously, we understand that technology is only part of the equation. We will continue to work to empower you with the solutions and services that help you make meaningful improvements.
As you will soon see, each aspect of the new brand has been designed to convey the strength and multi-faceted approach that customers have come to expect of Watermark’s products and services. With the goal of helping institutions use better data to make decisions that will improve student outcomes, we partner with our clients to support an intentional strategy of engaging students in compelling learning experiences and backing institutions with the educational intelligence needed to improve outcomes at all levels.