Finance is closely related to accounting, in that it analyzes financial statements that have been prepared by accountants. It is also related to economics, since finance experts must try to anticipate the effects of changes in the larger economy on firms and individuals. Some experts in finance may work for large and small firms to help them evaluate the financial wisdom of new investments, and to discover the best way to raise funds for new investments. Others in the field of finance serve as stock brokers or investment advisors, or work in the banking industry. Some work as Investment Bankers, who help firms to sell new stock or bond issues to investors and lenders. Still others work for governments at all levels to help governments manage their budgets and plan for future expenditures. Some finance experts form their own firms to act as consultants, either to other business firms, or to individuals who need advice in money management and retirement planning.
The general business specialization is for students who want to design their own emphasis by selecting a mix of elective courses that suit their own career plans. Through a combination of a solid liberal arts education and a focused degree in business, graduates are poised to enter the world of business organizations ready to demonstrate excellence in both their levels of competence, and the ethical dimensions of their decisions and their actions.
Human Resource Management
The human resource management specialization provides students an understanding of the fluctuating landscape of corporate culture, the impact of economic trends on hiring and personnel management practices and how organizational behavior plays into a company’s code of ethics.
The management specialization helps students develop skills they will need as managers of large and small groups of people. Students learn about how organizations function and how they can be made more effective; how the human resources of firms can be organized to be most effective and efficient; how management techniques must be altered in international settings; how to leader others while adapting successfully to diversity in the work force. Students also learn how to start their own businesses. Specialists in management find career opportunities in fields such as banking and financial services, retail management, personnel work, human resources management, operations management, and conflict resolution. Some management experts act as consultants to other firms that need advice on addressing special management problems.
The field of marketing involves selling goods and services after they have been produced, and trying to discover new markets for goods that are not yet being produced. Marketing specialists are involved in advertising, in studying the behavior of consumers to anticipate their reactions to new and existing products, in managing large sales forces and advertising campaigns, and in reaching new markets through international marketing. The world of the Internet has opened new opportunities for marketing specialists, who are needed by firms of all sizes throughout the country and the world.
Successful projects are run by leaders who understand how to manage deadlines, stick to budgets and mitigate risk. The project management specialization readies you with the skills to thrive as a project manager, supported by a solid foundation of business fundamentals.