Earning a Bachelor’s in Marketing at Regis

Choose Regis

You’re a people person who understands unique needs, motivations and desires. You excel at delivering custom solutions and have expert decision-making skills. You’re creative, analytical, and have an interest in sales, public relations, branding, advertising and more. It’s time to get a Bachelor of Science in Marketing from Regis University.

Understanding the fundamentals of marketing allows you to stay on top of current trends, conceptualize new products and services, and bring business visions to life. The faculty at the Anderson College of Business provide the inspired and relevant curriculum you need to become a successful marketing professional and steward of society.

A Faster Path to Success Through Combined Bachelor's and Master's Degrees

Students have the opportunity to work on a B.S. in Marketing in tandem with one of the Anderson College of Business graduate degree programs. Learn how you can complete both degree programs at a faster pace and a more affordable cost.

Program Requirements

General Undergraduate Core Requirements (42-43 credit hours)
Students must complete the required number of credits in the areas of Oral and Written Communication, English Composition, Humanities, Global Issues, Social and Natural Sciences, Math, Philosophy and Religious Studies.
Lower Division Requirements (30-31 credit hours)
AC 3200 Principles of Accounting I
AC 3210 Principles of Accounting II
BA 2900 Introduction to Business
BA 3366 Management Essentials
BA 3400 Marketing Principles
BA 3911 Business and Professional Communication
EC 3200/EC 3200C Principles of Macroeconomics
EC 3300 Principles of Microeconomics
MT 270/MT 270C Introduction to Statistics
MT 330
MT 360A
Business Calculus -or-
Calculus I
Upper Division Requirements (33 credit hours)
BA 4100 Business Finance
BA 4410 Influencing Buyer Behavior
BA 4412 Marketing Communications
BA 4423 Market Research
BA 4434 Sales
BA 4465
BA 4658
Value-Chain Management -or-
Project Management
BA 4950 Ethical Decision Making in Business
BA 4981 Business Law I
BA 4985
BA 4986
BA 4985 Business Policy and Strategy -or-
Capstone Applied Project
Select 2 of the following:
BA 4428 International Marketing
BA 4429 Strategic Web Design
BA 4443 Digital Marketing, Media Tactics and Tools
BA 4454 Neuromarketing and Buyer Biology
BA 4483 Values-Centered Marketing
BA 4488 Marketing Social Change in Uganda
Optional Minor (12 credit hours)
Students may choose to complete a minor within the Anderson College of Business. For a full list of minors available, reference the academic catalog.
General Electives (1-15 credit hours)
If optional minor is completed: 1-3 credit hours
If optional minor is not completed: 13-15 credit hours
TOTAL DEGREE REQUIREMENTS: 120 credit hours

Please note: For official program requirements based on academic year, please refer to the academic catalog.

Download a printable fact sheet with program details.

How to Apply

Take the next step in your Regis experience and connect with a Regis admissions counselor for information and assistance.

Apply Now!

Students with prior college credit, military credit, professional licenses or certificates or several years of work experience may be able to translate this experience directly into college credit.

Your admissions counselor will help evaluate your prior learning credit, provide information regarding financial aid and tuition assistance, recommend courses and help you get started with the application process.

Applicants seeking a bachelor's degree must possess:

  • A high school diploma or equivalent (from a regionally accredited high school) AND
  • Transferable credit from a regionally accredited college or university AND
  • Evidence of work experience

Application Process:

  1. Complete the undergraduate application form online
  2. Complete the personal statement essay. A short personal statement is required to be considered for admission. Download a copy of the personal statement guidelines.
  3. Request official transcripts from accredited institutions that you have previously attended. Download the transcript request form. Official transcripts are those that come directly from one college or university to another college or university. Official transcripts must be received no later than 30 days after the date of application. If not received, course registrations will be suspended.
  4. Additional admission requirements apply to international students who are non-U.S. citizens.

Please remember: Applications that are incomplete and/or missing information will NOT be processed.

Applications due two weeks prior to start date. Visit the academic calendar to view start dates.

Non Degree-Seeking Applicants Submit the Following:

  • Complete the undergraduate non-degree online application form
  • Possess a high school diploma or equivalent
  • Possess transferable college credit from a regionally accredited college or university
  • Provide evidence of work experience
  • No official transcripts are necessary. The writing skills placement essay is not required.

Applications due two weeks prior to start date. Visit the academic calendar to view start dates.

Tuition

Visit our Cost of Tuition page to see the tuition and fee schedule.