Earning a Bachelor’s in Marketing at Regis

Group of four students working on their Bachelor of Science in Marketing degree at Regis University.
Regis University’s Bachelor of Science in Marketing degree emphasizes a strategic managerial approach to integrated marketing and examines major dimensions of the marketing environment including economic, social, cultural, political and regulatory factors.
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Choose Regis

Available both online and on campus in Denver, Colorado, the B.S. in Marketing degree program teaches students how to coordinate market research, marketing strategy, sales, advertising, promotion, pricing, product development, brand management and public relations activities for their companies. The degree curriculum incorporates the most current trends, techniques and practices of contemporary marketing including strategic management, consumer behavior, advertising and promotion and e-marketing fundamentals. Both on-campus and online marketing courses are offered at Regis.

Our Marketing faculty are professional practitioners who present the ethical practice of marketing in corporate, small business and nonprofit organizations, while blending the theory of marketing to their own work experiences to create a real world education.

As a graduate of Regis University's Marketing degree program, you will have the skills and knowledge to determine customer needs, translate those needs into products and services and sell those products in a highly competitive global marketplace.

Total Bachelor's Marketing Degree Requirements: 120 credit hours

  • Combined Bachelor's and Master's degrees: 146 credit hours (152 credit hours for the combined B.S. and MBA degree)
  • Core studies requirements: 45 credit hours
  • Lower division requirements: 33-34 credit hours
  • Upper division requirements: 27 credit hours (minimum of 9 upper division credit hours in an area of specialization are required)
  • Minor (optional): 0 or 12 credit hours
  • General electives: 8 credit hours (if minor is not selected), 6 credit hours (if minor is selected) 

Printable Fact Sheet: To download a printable fact sheet with details about required classes, admissions requirements, and start dates, please visit our fact sheet library. Please note: The best source for the most current information is an admissions counselor.

Program Requirements

General Undergraduate Core Requirements (45 credit hours)

Oral Communication Skills (3 credit hours): COM 210, COM 211
English Composition (3 credit hours): EN 203
Advanced Oral or Written Communication (3 credit hours): COM 406, COM 437, COM 455, EN 325, EN/PL 482, EN 475
Literature/Humanities (6 credit hours)
  • Literature/Humanities (6 credit hours) (3 credit hours)
  • Literature/Humanities Elective (3 credit hours) Any 300-400 EN, all HU courses, all COM courses (excluding COM 210, COM 211, COM 406, and COM 437)
Global Issues (6 credit hours): COM 400, COM 412, CR 466, EC 335, EC 400, HS 240E-W, HU 435E-W, HU 421E-W, SO 204, SO 340, SO 341, SO 446, SO 469F, SO 472, IRSH 410E-W, RC 450, RC 458, RC 459

Social Sciences (6 credit hours): COM courses (excluding COM 210, COM 211, COM 406 and COM 437), all EC, all ED, all HS, all PY, all SO courses, all CR courses

Mathematics (3 credit hours) 
  • (College-level algebra or higher)
  • MT 201, MT 204, MT 270, all 300-400 level MT courses 
Natural Sciences (3 credit hours): SCI 205E, SCI 206E, SCI 410E, SCI 411E, all CN, CIS or CS courses 
Philosophy (6 credit hours): All PL courses
Religious Studies (6 credit hours): All RC, all RS courses 
Lower Division Requirements (33-34 credit hours)
AC 3200 Principles of Accounting I
AC 3210 Principles of Accounting II
BA 2900 Introduction to Business
BA 3400 Marketing
BA 3366 Management
BA 3911 Professional Business Communication
CIS 382 Introduction to Information Systems
EC 3200/EC 3200C Principles of Macroeconomics
EC 3300 Principles of Microeconomics
MT 270/MT 270C Introduction to Statistics 
MT 330 Business Calculus or MT 360A – Calculus I

Upper Division Requirements (27 credit hours)

BA 4100 Business Finance
BA 4981 Business Law I
BA 4410 Influencing Buyer Behavior
BA 4412 Marketing Communications
BA 4423 Market Research
BA 4434 Sales
BA 4465 Value-Chain Management or BA 4658 – Project Management
BA 4950 Ethical Decision Making in Business
BA 4986 Capstone: Applied Project or BA 4985 – Business Policy and Strategy
Select 2 classes from the following:  
BA 4428  International Marketing
BA 4443 Digital Marketing, Media Tactics and Tools
BA 4454/RC 430M The Search for Meaning: Neuromarketing & Buyer Biology
BA 4483 Values-Centered Marketing
BA 4488 Marketing Social Change in Uganda

Optional Minor (12 credit hours)

General Electives (6-15 credit hours)

If a minor is completed: 6 credit hours 
If a minor is not completed: 15 credit hours 

Please note that recent course requirement updates may not be reflected in the list above and you should contact an admissions counselor at 800.944.7667 for recent changes and updates.

To download a printable fact sheet with program details, click here.

How to Apply

Take the next step in your Regis experience and connect with a Regis admissions counselor for information and assistance.

Apply Now!

Students with prior college credit, military credit, professional licenses or certificates or several years of work experience may be able to translate this experience directly into college credit.

Your admissions counselor will help evaluate your prior learning credit, provide information regarding financial aid and tuition assistance, recommend courses and help you get started with the application process.

At a minimum, applicants seeking a Bachelor’s of Science in Marketing degree must either:

  • A high school diploma or equivalent (from a regionally accredited high school) AND
  • Transferable credit from a regionally accredited college or university AND
  • Evidence of work experience

Applicants who do not meet each of these requirements may submit a letter of exception to the Assistant Dean of the school in which the applicant seeks to enroll. The letter should describe the applicant's goals and substantiate his/her ability to be successful at Regis University. Download guidelines for work experience admission appeal.

Application Process:

  1. Complete the undergraduate application form online
  2. Pay the $50.00 application fee. The fee is waived if you have applied to Regis previously or if you are a Regis graduate.
  3. Complete the personal statement essay. A short personal statement is required to be considered for admission. Download a copy of the personal statement guidelines.
  4. Request official transcripts from accredited institutions that you have previously attended. Download the transcript request form. Official transcripts are those that come directly from one college or university to another college or university. Official transcripts must be received no later than 30 days after the date of application. If not received, course registrations will be suspended.
  5. Additional admission requirements apply to international students who are non-U.S. citizens.

Please remember: Applications that are incomplete and/or missing information will NOT be processed.

Applications due two weeks prior to start date. Visit the academic calendar to view start dates.

Non Degree-Seeking Applicants Submit the Following:

  • Complete the undergraduate non-degree online application form
  • Pay the $50.00 application fee
  • Possess a high school diploma or equivalent
  • Possess transferable college credit from a regionally accredited college or university
  • Provide evidence of work experience
  • No official transcripts are necessary. The writing skills placement essay is not required.

Applications due two weeks prior to start date. Visit the academic calendar to view start dates.


Visit our Cost of Attendance page to see the tuition and fee schedule for the Traditional Undergraduate tab.