Abigail Schneider

Abigail (Abby) B. Schneider is a Professor of Marketing and Director of the Sustainable Economic and Enterprise Development (SEED) Institute in the Anderson College of Business and Computing at Regis University. She earned her Ph.D. in Business Administration (Marketing, Consumer Behavior Emphasis) from the University of Colorado at Boulder's Leeds School of Business and her B.A. from Colgate University where she studied Psychology and Film & Media Studies. Dr. Schneider’s research focuses on consumer judgment and decision-making in relation to individual, societal and environmental well-being, particularly in the context of digital technology/social media, public health and environmental sustainability, and has been published in venues such as the European Journal of Marketing, the Journal of Consumer Affairs, Business Horizons, Appetite and the Journal for Advancement of Marketing Education among others. She has also written multiple book chapters and articles for popular press magazines such as Conscious Company. Dr. Schneider’s teaching interests focus on consumer behavior, marketing research and values-centered marketing/leadership. She has also taught courses on Neuromarketing as well as a travel learning course that takes students to Uganda to learn about social entrepreneurship and sustainable development. Prior to joining Regis, Dr. Schneider worked in production for the ABC News show What Would You Do? in New York City.