R. Craig Briggs

Professor Briggs is a marketing faculty in the Anderson College of Business at Regis University. He draws upon his extensive experience both domestically and internationally in marketing, communications, branding, design and entrepreneurship in teaching a wide range of marketing courses.

Professor Briggs is also the founder and CEO of Passionfruit Asia Limited, a Hong Kong-based branding and design start-up. Specializing in creating, extending and refreshing brands in Asia-Pacific, Passionfruit focuses primarily on brands in the health & beauty and food & beverage industries. 

Prior to creating Passionfruit, Craig ran the Asia operations for renown French branding firm Brandimage Desgrippes & Laga (né Desgrippes Gobé), representing a diverse range of clients including Danone, Coca-Cola and Lotte Group, to Chinese University and Mandarin Oriental Hotels. 

Craig began his career in advertising, working in Atlanta, Hong Kong, Osaka and Tokyo for McCann-Erickson Worldwide. Clients there included Cathay Pacific Airways, Nestlé, Johnson & Johnson, Chevrolet, Gateway Computer, AFLAC, American Express, Dunlop Sports, Atlanta Journal-Constitution Newspapers and Waste Management.  

Craig holds a Master Degree in International Management from Thunderbird School of Global Management, and a Bachelor of Arts in International Trade from Auburn University.