Studying for Your Business Marketing Degree at Regis

Regis University’s Bachelor of Science in Business degree with a specialization in Marketing provides a solid foundation in business fundamentals and examines major dimensions of the marketing environment including economic, social, cultural, political and regulatory factors.
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Business: Marketing Specialization

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The B.S. in Business degree with a specialization in Marketing is designed to instruct students on current trends, theories, skills and ethical business practices necessary in today's competitive global business market. The business marketing program teaches students how to coordinate market research, marketing strategy, sales, advertising, promotion, pricing, product development, brand management and public relations activities for their companies. The degree curriculum incorporates the most current trends, techniques and practices of contemporary marketing including strategic management, consumer behavior, advertising and promotion and digital marketing fundamentals. Both on campus in Denver and online business and marketing classes are offered.

Our marketing faculty are professional practitioners who present the ethical practice of marketing in corporate, small business and nonprofit organizations, while blending marketing theory with their own work experiences to create a real-world education. 

As a graduate of Regis University's Business Marketing degree program, you will have the skills and knowledge to determine customer needs, translate those needs into products and services and sell those products in a highly competitive global marketplace.

Potential Careers for Graduates with a Business Marketing Degree:

  • Advertising Manager
  • Brand Manager
  • Marketing Manager
  • Product Manager
  • Public Relations Manager
  • Sales Manager

A Faster Path to Success Through Combined Bachelor's and Master's Degrees

Students have the opportunity to work on a B.S. in Business degree with a specialization in Marketing in tandem with one of the College of Business and Economics'
graduate degree programs. Learn how you can complete both college degree programs at a faster pace and a more affordable cost.

Total Business Marketing Degree Requirements: 120

Credit Hours

  • core studies requirements: 45 credit hours
  • Lower division requirements: 33-34 credit hours
  • Upper division requirements: 27 credit hours (minimum of 9 upper division credit hours in an area of specialization are required)
  • Minor (optional): 0 or 12 credit hours
  • General electives: 15 credit hours (if minor is not selected); 6 credit hours (if minor is selected)

Printable Fact Sheet: To download a printable fact sheet with details about required classes, admissions requirements, and start dates, please visit our fact sheet library. Please note: The best source for the most current information is an enrollment counselor.

Program Requirements

General Undergraduate Core Requirements (45 credit hours)

Oral Communication Skills (3 credit hours): COM 210, COM 211
English Composition (3 credit hours): EN 203
Advanced Oral or Written Communication (3 credit hours): COM 406, COM 437, COM 455, EN 325, EN/PL 482, EN 475
Literature/Humanities (6 credit hours)
  • Literature/Humanities (6 credit hours) (3 credit hours)
  • Literature/Humanities Elective (3 credit hours) Any 300-400 EN, all HU courses, all COM courses (excluding COM 210, COM 211, COM 406, and COM 437)
Global Issues (6 credit hours): COM 400, COM 412, CR 466, EC 335, EC 400, HS 240E-W, HU 435E-W, HU 421E-W, SO 204, SO 340, SO 341, SO 446, SO 469F, SO 472, IRSH 410E-W, RC 450, RC 458, RC 459

Social Sciences (6 credit hours): COM courses (excluding COM 210, COM 211, COM 406 and COM 437), all EC, all ED, all HS, all PY, all SO courses, all CR courses

Mathematics (3 credit hours) 
  • (College-level algebra or higher)
  • MT 201, MT 204, MT 270, all 300-400 level MT courses 
Natural Sciences (3 credit hours): SCI 205E, SCI 206E, SCI 410E, SCI 411E, all CN, CIS or CS courses 
Philosophy (6 credit hours): All PL courses
Religious Studies (6 credit hours): All RC, all RS courses 
Lower Division Requirements (33-34 credit hours)
AC 3200 Principles of Accounting I
AC 3210 Principles of Accounting II
EC 3200/EC 3200C
Principles of Macroeconomics
EC 3300
Principles of Microeconomics
MT 270/MT 270C
Introduction to Statistics
BA 2900 Introduction to Business
BA 3400 Marketing
BA 3366 Management
BA 3911 Professional Business Communication
BA 381 Legal Environment of Business
CIS 382 Introduction to Information Systems
MT 330
Business Calculus or MT 360A – Calculus I

Upper Division Requirements (27 credit hours)

BA 4950
Ethical Decision Making in Business
BA 4100
Business Finance
BA 4981
Business Law I
BA 4354 Organizational Behavior
BA 4465 Value-Chain Management or BA 4658 – Project Management
BA 4986
Capstone: Applied Project or BA 4985 – Business Policy and Strategy

Marketing specialization (9 credit hours)

Optional Minor (12 credit hours)

General Electives (6-15 credit hours)

If a minor is completed: 6 credit hours 
If a minor is not completed: 15 credit hours 

Double Specialization
Students are permitted to earn a double specialization by completing the upper division Business major courses and a minimum of 9 upper division credit hours in 2 of the Business specializations (a minimum of 18 semester hours) Finance, Human Resource Management, Management, Marketing, Project Management or Public Administration.

Please note that recent course requirement updates may not be reflected in the list above and you should contact an admissions counselor at 800.944.7667 for recent changes and updates.

To download a printable fact sheet with program details, click here.

How to Apply

Take the next step in your Regis experience and connect with a Regis admissions counselor for information and assistance.

Apply Now!

Students with prior college credit, military credit, professional licenses or certificates or several years of work experience may be able to translate this experience directly into college credit.

Your enrollment counselor will help evaluate your prior learning credit, provide information regarding financial aid and tuition assistance, recommend courses and help you get started with the application process.

Applicants seeking a bachelor's degree in Business Marketing must possess:

  • A high school diploma or equivalent (from a regionally accredited high school) AND
  • Transferable credit from a regionally accredited college or university AND
  • Evidence of work experience

Application Process:

  1. Complete the undergraduate application form online
  2. Pay the $50.00 application fee. The fee is waived if you have applied to Regis previously or if you are a Regis graduate.
  3. Complete the personal statement essay. A short personal statement is required to be considered for admission. Download a copy of the personal statement guidelines.
  4. Request official transcripts from accredited institutions that you have previously attended. Download the transcript request form. Official transcripts are those that come directly from one college or university to another college or university. Official transcripts must be received no later than 30 days after the date of application. If not received, course registrations will be suspended.
  5. Additional admission requirements apply to international students who are non-U.S. citizens.

Please remember: Applications that are incomplete and/or missing information will NOT be processed.

Applications due two weeks prior to start date. Visit the academic calendar to view start dates.

Non Degree-Seeking Applicants Submit the Following:

  • Complete the undergraduate non-degree online application form
  • Pay the $50.00 application fee
  • Possess a high school diploma or equivalent
  • Possess transferable college credit from a regionally accredited college or university
  • Provide evidence of work experience
  • No official transcripts are necessary. The writing skills placement essay is not required.

Applications due two weeks prior to start date. Visit the academic calendar to view start dates.


Visit our Cost of Attendance page to see the tuition and fee schedule for the Traditional Undergraduate tab.