Enter the strategic world of marketing.

How can you develop strategic solutions to grow a customer base? What makes consumers fall in love with a brand? How do you craft and execute a successful digital ad campaign?

At Regis, pursuing a marketing major within our core business administration curriculum exposes you to the science of consumer behavior and the art of brand strategy. This comprehensive approach ensures you receive a broad, versatile education in total business operations while equipping you with the specialized skills needed to secure a leadership role in one of the fastest-growing fields in the country.

Inspired by our Jesuit values, this degree prepares you to approach business and marketing through the lens of community impact, global engagement and values-driven action. You will learn how marketing can elevate people and the planet alongside the bottom line.

As a student in this program, you will participate in resume-building experiences such as client-sponsored projects, for-credit internships and study abroad opportunities. You will also network with dedicated faculty members who support you every step of the way, helping you build a professional network that lasts well beyond graduation.

Know what you're looking for? This is for you:

Tara Davis portrait

Tara Davis, Director of Admissions

Hear from Tara as you explore college options. We’ll send details on scholarships, deadlines and financial aid.

Program Snapshot

Program Format
On-campus courses

Academic Term
16-week semesters

Tuition for the 26-27 Academic Year
$47,490

See cost of attendance

A student standing at a wooden table points to school work while two other students sit and engage in a discussion within a modern glass walled classroom.

Explore Our Business Programs

The B.S. in Business Administration at Regis University offers a flexible curriculum designed to give you a comprehensive foundation in modern business operations. Depending on your career goals, you can pursue a general business track or choose a specialized major in accounting, finance, health care administration or marketing. Each major is built on the same core business administration principles, ensuring you graduate with a versatile skill set that adapts to any industry.

By the Numbers

10%
Projected job growth for marketing and advertising managers through 2031 (faster than average)*
$133380
National median salary for marketing and advertising managers*
33700
Projected number of new jobs through 2031*

*U.S. Bureau of Labor Statistics, Advertising, Promotions, and Marketing Managers

Regis students during experiential learning opportunity

Real-World Experiential Learning Opportunities

The BSBA Marketing Major at Regis is grounded in hands-on, experiential learning, giving you real-world projects to put on your resume and the skills you need to excel on the job. For example, students taking Marketing Principles have raised over $20,000 for their nonprofit partner, There With Care, by applying the concepts and skills they learn in class to a marketing plan project.

Imagine Yourself In ...

students in classroom with book icon

BA 4412: Advertising and Promotion

Discover the concept of Integrated Marketing Communications (IMC), a promotions/communications approach integrating all elements of the promotional mix. Through the creation of an Integrated Marketing Communications plan, you’ll learn the importance of identifying the target customer, how to develop a unique selling proposition and unified messaging, and create target-market-driven media tools to enhance the efficiency and effectiveness of marketing communications.

classroom shot with book icon on top of image

BA 4434: Professional Selling and Sales Management

Prepare yourself with the knowledge and skills necessary to launch your career as a successful sales professional. You’ll uncover the intricacies of sales strategies/techniques while also learning key sales skills, such as written, verbal and non-verbal communication; presentation skills; emotional intelligence and relationship building.

classroom shot with book icon on top of image

BA 4443: Digital Marketing, Media Tactics, and Tools

Explore the ever-changing, dynamic world of digital marketing, including topics such as website development, social media, marketing automation, mobile marketing, client relationship management databases and search engine marketing. Gain hands-on experience with digital marketing tactics by preparing your own digital marketing plan.

Program Details

Get all the details on our BSBA Marketing Major, including course requirements and transfer opportunities.

r. craig briggs

Faculty Spotlight

Name: R. Craig Briggs
Title: Assistant Professor
Hometown: Satellite Beach, FL/Denver, CO
Claim to Fame: Founder and CEO, Passionfruit Asia, Ltd., an award-winning branding and design agency.


Learn More About R. Craig Briggs

Alumni Spotlights

Graduates from the Regis Marketing Major have gone on to take high-profile jobs with nationally and internationally-recognized for-profit and nonprofit organizations such as the Denver Broncos, BOA, and Adobe as well as victim advocacy groups and B Corps dedicated to people, planet, and profit.


Read What Our Alumni Are Saying
graduates line up outdoors at commencement

Join Regis Alumni Working As:

Marketing Manager

Marketing Managers are responsible for developing marketing plans for a company or organization that will bring in new customers and keep existing ones.


Social Media Coordinator

Social Media Coordinators are responsible for maintaining the social media presence of a company or organization, posting content across platforms and boosting audience engagement.


Copywriter

Copywriters use their writing and storytelling skills to create news stories, press releases, marketing content, social media posts and a variety of other communication materials.


Digital Marketing Specialist

Digital Marketing Specialists create and implement digital advertising campaigns that are compatible with social media, email and display advertising.


Market Researcher

Market Researchers focus on gathering and analyzing data on consumer behaviors, purchasing patterns, buyer attitudes and perceptions and competition within the market.


Media Buyer

Media Buyers research and purchase advertising space across all media such as magazines, billboards, TV channels and websites with the goal of presenting campaigns to the right audience.


Meet the Marketing Faculty

Abigail Schneider, Ph.D.
Abigail Schneider, Ph.D.

Professor and Director of the Sustainable Economic and Enterprise Development (SEED) Institute

View Profile
R. Craig Briggs
R. Craig Briggs

Assistant Professor

View Profile
Matjaž Bren
Matjaž Bren

Lecturer

View Profile

How to Apply

To apply to the BSBA Marketing Major, you will need:

  • Completed online application
  • Official high school transcripts

The first step in the application process is to contact an admissions counselor, who can help you through the entire application process, evaluate your prior learning credit (AP, IB, etc.) and provide information regarding financial aid and tuition assistance.

Tuition and Fees

Full-time tuition for the 2026-2027 academic year: $47,490/year (fall and spring semesters)
Part-time tuition for the 2026-2027 academic year (less than 12 credit hours per semester): $1,583/credit hour

Tuition is one part of the overall cost of attendance, which includes all expenses students may have, including basic living costs. For more information about tuition, fees and your estimated cost of attendance, visit our Tuition and Fees for Traditional Undergraduates page. Tuition and fees are subject to change.

Curious about financial aid options? Regis offers a variety of scholarships, grants and other programs to help you pay for school. Check out our Net Price Calculator to get a better look at what your financial aid package may include.

Explore Net Price Calculator

Admissions Timeline

Regis University has a rolling admissions policy. However, you are encouraged to submit your application by the priority deadlines:

Fall
| Early Action: Oct. 15
| First-Year Students: Jan. 1
| International Students: March 1
| Transfer Students: June 1

Spring
|
First-Year Students: Nov. 1
|
International Students: Nov. 1
|
Transfer Students: Dec. 1

graduates and faculty embrace during commencement on the Regis campus

Choose Jesuit Education

Regis University follows in the heritage of the Jesuit Catholic order, prioritizing the development of the whole person while preparing you for the modern world. Learn more about our tradition of excellence and the benefits of a Jesuit education.

A Culture of Excellence

Want to learn more? Here's something for you:
The Bachelor of Science in Business Administration with Marketing Major is offered by the Marketing and Data Sciences Department in the Anderson College of Business and Computing.