Abigail (Abby) B. Schneider is an Assistant Professor and Chair of the Marketing Department in the Anderson College of Business at Regis University. She earned her Ph.D. in Business Administration (Marketing, Consumer Behavior Emphasis) from the University of Colorado at Boulder and her B.A. from Colgate University where she studied Psychology and Film & Media Studies. Dr. Schneider's research focuses on nonprofit marketing and marketing for social change and has been published in venues such as the International Journal of Nonprofit and Voluntary Sector Marketing, Business Horizons, and the Journal for Advancement of Marketing Education. She has also written for the popular press magazine, Conscious Company. Dr. Schneider's teaching interests focus on consumer behavior, marketing research, and values-centered marketing. She has also taught courses on Neuromarketing as well as a travel learning course that takes students to Uganda to learn about social entrepreneurship and sustainable development. Prior to joining the Anderson College of Business, Dr. Schneider worked in production for the ABC News show What Would You Do? in New York City.