You can close your doors. You can close your apps. But unless you chose to live like a hermit in the high plains, your digital breadcrumbs are going to marketers and your privacy is going out the window, like it or not.
To be fair, let’s set the Big Data dance up nice and square here. We’re in an age where massive amounts of information can be kept, analyzed, scrutinized and utilized easier, (and cheaper) than ever before. Technology is helping us get what we want before we even know we want it.
For the most part, companies are using our data for good and not evil. Smarter city grids, better traffic flows, efficient energy consumption and we’re tying all that into building a brighter future for the kiddos.
But there’s a spooky side to the Big Data dilemma. If you’re using free Wi-Fi, your clicks are being kept. If you’re hailing a fancy app-cab, chances are the app is tracking where you’re going. Your social media apps know where you are, what you’re looking at and what you’re doing at all times, making it easier for insurance companies and banks to discover whether you’re a liability or not.
Businesses are harvesting this data or paying top dollar for it for two reasons: because they need a competitive edge and because they can. But the biggest problem of all, few if any legal protections exist because this is all happening faster than high mountain lightning running downhill in July.
It’s why our M.S. in Data Science program emphasizes ethics and privacy just as much as engineering and analytics. Regis students are contributing to the social conscious within the data science community, using their talents to make the world a better place. They understand that Big Data comes with great responsibility – just because we can make something cheaper or faster doesn’t mean we’ve made it better.
Start a conversation about ethics and data with one of our helpful admissions counselors or fill out the form on the right side of this page.