Bachelor of Arts
Every organization, from the largest corporation to the smallest nonprofit, needs to effectively communicate with the public if they are to survive and thrive. Whether announcing the launch of new products, issuing press releases or offering guidance in times of crisis, public relations professionals work at the intersection of organizational strategy and public engagement.
Offered fully online, Regis’ B.A. in Public Relations helps you hone your ability to communicate effectively, discern and disseminate important information, engage with social media and serve as a leader in times of crisis. The job outlook for public relations professionals has never been better, with more open positions being added every year across the country.
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Program Format
Online courses
8-week terms
Transfer-Friendly
Transfer up to 81 credits
Key Dates
Starts are offered in January, March, May, July, August, and October
Community and Public Relations Specialists are responsible for community outreach, building relationships and partnerships and fundraising. The main purpose of a Community and Public Relations Specialist is to create the company or organization's desired image or reputation within the community and build long-term relationships with stakeholders.
Social Media Managers administer the organization’s social media marketing and advertising. They develop brand awareness and online reputation, cultivate SEO (search engine optimization) and respond to key stakeholders through social media.
Employee Communicators manage daily operations of communication programs within an organization. They oversee staff responsible for preparation of internal employee communications regarding organizational performance, future initiatives and human resource policies, and often plan employee events and recognitions.
*Salary.com, www.salary.com/research/salary/benchmark/public-relations-director-salary
**U.S. Bureau of Labor Statistics, www.bls.gov/ooh/management/public-relations-managers.htm
***Statista, www.statista.com/statistics/185472/estimated-expenses-of-us-public-relations-agencies-since-2005/
This course introduces students to the ever-changing social media communication tool and its relationship to public relations programming. Students will have an opportunity to plan and create social media content on their own platforms.
Learn techniques for strategic planning, development, management and evaluation of public relations events. As part of the course, students will have the chance to plan and hold a fundraising event for a non-profit.
Develop skills and abilities as part of a crisis management team to help an organization or company develop a credible and tested communication plan to effectively respond to a crisis.
How to Apply
To apply to the B.A. in Public Relations program, you will need:
Real people. Really invested in you. Contact your admissions counselor today and learn how we help you each step of the way.
Program tuition: $485 per credit hour
Total program credits: 120 (credits taken at Regis University will vary based on your number of transfer credits)
Earning your B.A. in Public Relations from Regis sets you apart and prepares you for professional success — think of it as an investment in your future. And you may be closer to graduation than you realize. View the Transfer Guide for a complete list of transfer credit equivalents that can save you time and money. Between our generous transfer policies, scholarship opportunities and financial aid packages, advancing your education is within reach. Explore our Investing in Your Future undergraduate financing guide for lots of helpful tips.
Call 303.458.4126 or toll free 800.568.8932
Email rufinancialaid@regis.edu
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The Bachelor of Arts in Public Relations is offered by the School for Professional Advancement within Regis College.