The Marketing Degree that Goes Beyond the 4 Ps

More than just advertising and promotion.


What do you think of when you think of marketing? For many people, it means simply advertising and promotions — TV commercials, online display ads, billboards, radio jingles — basically, how to sell products and services to customers. For those with a business background, the famous “4 Ps” of marketing — product, price, place and promotion — might come to mind.

But that’s just scratching the surface. At Regis, we take our definition of marketing a bit further. We focus not only on the many ways that marketing continues to evolve and change, but also on how business, marketing and advertising can (and should) be a force for good in our world.

Designed for entry-level and mid-level marketing professionals with a desire for deeper knowledge and skills, the M.S. in Marketing program at Regis does more than just teach students how to sell products. You’ll identify and quantify real market segments, craft value propositions that benefit companies and consumers and uncover genuine market needs as a steward of society.

From digital marketing and global branding to marketing automation and data analytics, you’ll develop a valuable skillset sure to catch the attention of any employer seeking a well-rounded marketing professional. You’ll learn from the best in the business, too. Our faculty are the real deal, bringing years of experience as advertising managers, brand directors, consultants, analysts and CMOs to the classroom.

As you build your marketing expertise, you’ll discover how marketing helps create value for both customers and companies, as well as how today’s most respected firms seek to balance profits with the needs of people and the planet, a sustainability concept often known as the triple bottom line.

From a career perspective, there’s good news for those who decide to go into marketing. According to the U.S. Bureau of Labor Statistics, the median salary for Advertising, Promotions and Marketing Managers is $141,490, with more than 300,000 positions across the country and a healthy 10% growth rate.

Marketing is a critical business function that goes far beyond advertising and promotion. It’s at the heart of all organizations — the crux of business success and profitability. At Regis, we focus on cultivating the leadership skills to think critically, create a vision based on ethical values, discern the future and take risks within a changing global landscape.

Courses are held both online and on the Regis campus, in 8-week formats designed for the busy adult learner. Apply today using our no-fee application and discover how the Regis M.S. in Marketing degree can help you strengthen your business, your community and your own future.

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