Marketing for Social Change: The Uganda Project is a travel learning course that examines the geographical, historical, political, and economic antecedents of extreme poverty in Africa, and it explores the benefits and limitations of potential solutions from foreign aid and nonprofit work to women’s empowerment and social enterprise. Moreover, the course examines the relationships between various social and environmental issues such as poverty, environmental conservation, women’s empowerment, and other cultural topics.

One of the highlights of the course is that we travel to Uganda over Spring Break to immerse ourselves in the vibrant culture and beautiful natural environment of the country. Specifically, we visit Murchison Falls National Park to see the incredible wildlife and biodiversity, we meet with women from BeadforLife who rose out of extreme poverty by starting their own microbusinesses, and we meet with entrepreneurs from the Unreasonable Institute who are using business to solve major social and environmental problems in Uganda. By traveling to Uganda, students will have the opportunity to engage in an immersive learning experience that will transform their hearts and minds, challenge their assumptions, and inspire them to take action as contemplative social change-makers.

Marketing for Social Change: The Uganda Project can fulfill various course requirements such as those in the Integrative Core, Business, PJ, WGS, and ENVS.