BA 4410: Influencing Buyer Behavior
Explore how individuals, groups and organizations make purchasing decisions and how to inject positive interaction in the buying process.
Marketing
Bachelor of Science
This program is no longer accepting applications.
You’re a people person who understands unique needs, motivations and desires. You excel at delivering custom solutions and have expert decision-making skills. You’re creative, analytical, and have an interest in sales, public relations, branding, advertising and more. It’s time to get a Bachelor of Science in Marketing from Regis University.
Understanding the fundamentals of marketing allows you to stay on top of current trends, conceptualize new products and services, and bring business visions to life. The faculty at the Anderson College of Business provide the inspired and relevant curriculum you need to become a successful marketing professional and steward of society.
Program Snapshot
Program Format
Online + on campus courses
5- or 8-week terms
Credits for Completion
120 credit hours
Generous transfer credit opportunities
Cost of Tuition
$530 per credit hour
Sample Marketing Classes
BA 4412: Marketing Communications
Understand the concept of integrated marketing communications (IMC) as an approach to integrating all elements of the promotional mix.
BA 4423: Market Research
Learn the objectives, techniques and applications of market research by building upon and applying statistical knowledge to modern market research problems.
Program Details
Get all the details on our B.S. Marketing program, including course requirements and application materials.
Marketing Career Paths
Marketing Manager
Marketing Managers are responsible for developing marketing plans for a company or organization that will bring in new customers and keep existing ones.
Social Media Coordinator
Social Media Coordinators are responsible for maintaning the social media presence of a company or organization, posting content on across platforms and boosting audience engagement.
Copywriter
Copywriters use their writing and storytelling skills to create news stories, press releases, marketing content, social media posts and a variety of other communication materials.
Digital Marketing Specialist
Digital Marketing Specialists create and implement digital advertising campaigns that are compatible with social media, email and display advertising.
Market Researcher
Market Researchers focus on gathering and analyzing data on consumer behaviors, purchasing patterns, buyer attitudes and perceptions and competition within the market.
Media Buyer
Media Buyers research and purchase advertising space across all media such as magazines, billboards, TV channels and websites with the goal of presenting campaigns to the right audience.
How to Apply
To apply to the B.S. Marketing program, you will need:
- Completed online application
- Official transcripts from prior college(s)
- Resume
- Personal Statement
Tuition and Fees
Program tuition: $530 per credit hour
Total program credits: 120
Curious about financial aid options? Regis also offers a variety of scholarships, grants and other programs to help you pay for school. Visit Financial Aid for more information. View the Transfer Guide for a complete list of transfer credit equivalents.