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Marketing

Bachelor of Science

Real World Marketing, Real World Impact

How can you strategically develop solutions to grow your customer base? What will make customers fall in love with your brand? Are social media ads right for you — and how do you create that kind of campaign anyway? Enter the world of marketing!

At Regis, a degree in marketing will expose you to the science of why we buy. It will teach you the art of selling. And it will equip you with the skills and knowledge to secure a job in one of the fastest-growing fields in the United States. And even if you don’t want a career in marketing, this degree will help you to become a savvier consumer. Inspired by our Jesuit Catholic values, a Regis degree equips you to think of business and marketing in terms of community impact, global engagement and values-driven action.

You will be able to partake in resume-worthy experiences such as client-sponsored projects, for-credit internships, and study abroad. You will be able to network with world-class faculty who go above and beyond to support you every step of the way. And you will learn how marketing can elevate people and the planet in addition to the bottom line.

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Program Snapshot

Program Format
On-campus courses

Academic Term
16-week semesters

Tuition for the 22-23 Academic Year
$40,830

By the Numbers

10%
Projected job growth for marketing and advertising managers through 2031 (faster than average)*
$133380
Median salary for marketing and advertising managers*
33700
Projected number of new jobs between now and 2031*

*U.S. Bureau of Labor Statistics, Advertising, Promotions, and Marketing Managers

Regis students during experiential learning opportunity

Real-World Experiential Learning Opportunities

The B.S. Marketing program at Regis is grounded in hands-on, experiential learning, giving you real-world projects to put on your resume and the skills you need to excel on the job. For example, students taking Marketing Principles have raised over $20,000 for their nonprofit partner, There With Care, by applying the concepts and skills they learn in class to a marketing plan project.

Imagine Yourself In . . .

students in classroom with book icon

BA 4412: Advertising and Promotion

Discover the concept of Integrated Marketing Communications (IMC), a promotions/communications approach integrating all elements of the promotional mix. Through the creation of an Integrated Marketing Communications plan, you’ll learn the importance of identifying the target customer, how to develop a unique selling proposition and unified messaging, and create target-market driven media tools to enhance the efficiency and effectiveness of marketing communications.

classroom shot with book icon on top of image

BA 4434: Professional Selling and Sales Management

Prepare yourself with the knowledge and skills necessary to launch your career as a successful sales professional. You’ll uncover the intricacies of sales strategies/techniques while also learning key sales skills, such as written, verbal and non-verbal communication; presentation skills; emotional intelligence and relationship building.

classroom shot with book icon on top of image

BA 4443: Digital Marketing, Media Tactics, and Tools

Explore the ever-changing, dynamic world of digital marketing, including topics such as website development, social media, marketing automation, mobile marketing, client relationship management databases and search engine marketing. Gain hands-on experience with digital marketing tactics by preparing your own digital marketing plan.

Program Details

Get all the details on our B.S. Marketing program, including course requirements and application materials. 

robert briggs

Faculty Spotlight

Name: R. Craig Briggs
Title: Senior Lecturer
Hometown: Satellite Beach, FL/Denver, CO
Claim to Fame: Founder and CEO, Passionfruit Asia, Ltd., an award-winning branding and design agency.

 

Learn More About R. Craig Briggs

Alumni Spotlights

Graduates from the Regis Marketing Program have gone on to take high-profile jobs with nationally and internationally-recognized for-profit and nonprofit organizations such as the Denver Broncos, BOA, and Adobe as well as victim advocacy groups and B Corps dedicated to people, planet, and profit.


Read What Our Alumni Are Saying
students at commencement

Join Regis Alumni Working As:

Marketing Manager

Marketing Managers are responsible for developing marketing plans for a company or organization that will bring in new customers and keep existing ones.


Social Media Coordinator

Social Media Coordinators are responsible for maintaining the social media presence of a company or organization, posting content on across platforms and boosting audience engagement.


Copywriter

Copywriters use their writing and storytelling skills to create news stories, press releases, marketing content, social media posts and a variety of other communication materials.


Digital Marketing Specialist

Digital Marketing Specialists create and implement digital advertising campaigns that are compatible with social media, email and display advertising.


Market Researcher

Market Researchers focus on gathering and analyzing data on consumer behaviors, purchasing patterns, buyer attitudes and perceptions and competition within the market.


Media Buyer

Media Buyers research and purchase advertising space across all media such as magazines, billboards, TV channels and websites with the goal of presenting campaigns to the right audience.


Meet the Marketing Faculty

Abigail Schneider, Ph.D.
Abigail Schneider, Ph.D.

Associate Professor and Director of the Sustainable Economic and Enterprise Development (SEED) Institute

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Matjaž Bren
Matjaž Bren

Lecturer

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Mycah Harrold
Mycah Harrold

Assistant Professor

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Claudia Kalantar
Claudia Kalantar

Senior Lecturer

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How to Apply

To apply to the B.S. Marketing program, you will need: 

  • Completed online application
  • Official high school transcripts with a minimum 2.5 GPA on a 4.0 scale
  • Essay
  • One letter of recommendation

The first step in the application process is to contact an admissions counselor, who can help you through the entire application process, evaluate your prior learning credit (AP, IB, etc.) and provide information regarding financial aid and tuition assistance.

Tuition and Fees

Full-time tuition for the 2022-2023 academic year: $40,830/year (fall and spring semesters)
Part-time tuition for the 2022-2023 academic year (less than 12 credit hours per semester): $1,361/credit hour

Tuition does not include fees, room and board or personal expenses. For full cost of attendance information, visit the Tuition and Fees page.

Curious about financial aid options?  Regis also offers a variety of scholarships, grants and other programs to help you pay for school. Check out our Net Price Calculator to get a better look at what your financial aid package may include.

Admissions Timeline

Regis University has a rolling admissions policy. However, you are encouraged to submit your application by the priority deadlines:

Fall
| First-Year Students: April 15
International Students: July 1
Transfer Students: August 1

Spring
|
First-Year Students: Dec 1
International Students: Nov 1
Transfer Students: Dec 1

graduates and faculty embrace during commencement

Choose Jesuit Education

Regis University follows in the heritage of the Jesuit Catholic order, prioritizing the development of the whole person while preparing you for the modern world. Learn more about our tradition of excellence and the benefits of a Jesuit education.

A Culture of Excellence

Want to learn more? Here's something for you:
The Bachelor of Science in Marketing is offered by the Undergraduate Business Department in the Anderson College of Business and Computing.