BA 4410: Influencing Buyer Behavior
Explore how individuals, groups and organizations make purchasing decisions and how to inject positive interaction in the buying process.
Marketing
Bachelor of Science
Don’t just sell products – communicate ideas.
You’re a people person who understands unique needs, motivations and desires. You excel at delivering custom solutions and have expert decision-making skills. You’re creative, analytical, and have an interest in sales, public relations, branding, advertising and more. It’s time to get a Bachelor of Science in Marketing from Regis University.
Understanding the fundamentals of marketing allows you to stay on top of current trends, conceptualize new products and services, and bring business visions to life. The faculty at the Anderson College of Business and Computing provide the inspired and relevant curriculum you need to become a successful marketing professional and steward of society.
Program Snapshot
Program Format
On-campus courses
Academic Term
16-week semesters
Tuition for the 22-23 Academic Year
$40,830
Sample Marketing Classes
BA 4412: Marketing Communications
Understand the concept of integrated marketing communications (IMC) as an approach to integrating all elements of the promotional mix.
BA 4423: Market Research
Learn the objectives, techniques and applications of market research by building upon and applying statistical knowledge to modern market research problems.
Program Details
Get all the details on our B.S. Marketing program, including course requirements and application materials.
Accounting Career Paths
Marketing Manager
Marketing Managers are responsible for developing marketing plans for a company or organization that will bring in new customers and keep existing ones.
Social Media Coordinator
Social Media Coordinators are responsible for maintaining the social media presence of a company or organization, posting content on across platforms and boosting audience engagement.
Copywriter
Copywriters use their writing and storytelling skills to create news stories, press releases, marketing content, social media posts and a variety of other communication materials.
Digital Marketing Specialist
Digital Marketing Specialists create and implement digital advertising campaigns that are compatible with social media, email and display advertising.
Market Researcher
Market Researchers focus on gathering and analyzing data on consumer behaviors, purchasing patterns, buyer attitudes and perceptions and competition within the market.
Media Buyer
Media Buyers research and purchase advertising space across all media such as magazines, billboards, TV channels and websites with the goal of presenting campaigns to the right audience.
To apply to the B.S. Marketing program, you will need:
- Completed online application
- Official high school transcripts with a minimum 2.5 GPA on a 4.0 scale
- Essay
- One letter of recommendation
The first step in the application process is to contact an admissions counselor, who can help you through the entire application process, evaluate your prior learning credit (AP, IB, etc.) and provide information regarding financial aid and tuition assistance.
Tuition and Fees
Full-time tuition for the 2022-2023 academic year: $40,830/year (fall and spring semesters)
Part-time tuition for the 2022-2023 academic year (less than 12 credit hours per semester): $1,361/credit hour
Tuition does not include fees, room and board or personal expenses. For full cost of attendance information, visit the Tuition and Fees page.
Curious about financial aid options? Regis also offers a variety of scholarships, grants and other programs to help you pay for school. Check out our Net Price Calculator to get a better look at what your financial aid package may include.
A Culture of Excellence
Want to learn more? Here's something for you:
The Bachelor of Science in Marketing is offered by the Department of Marketing and the Master of Business Administration in the Anderson College of Business and Computing.