marketing brainstorm meeting

Marketing

Bachelor of Science

This program is no longer accepting applications. 

You’re a people person who understands unique needs, motivations and desires. You excel at delivering custom solutions and have expert decision-making skills. You’re creative, analytical, and have an interest in sales, public relations, branding, advertising and more. It’s time to get a Bachelor of Science in Marketing from Regis University.

Understanding the fundamentals of marketing allows you to stay on top of current trends, conceptualize new products and services, and bring business visions to life. The faculty at the Anderson College of Business provide the inspired and relevant curriculum you need to become a successful marketing professional and steward of society.

Program Snapshot

Program Format
Online + on campus courses
5- or 8-week terms

Credits for Completion
120 credit hours

Cost of Tuition
$530 per credit hour

Sample Marketing Classes

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BA 4410: Influencing Buyer Behavior

Explore how individuals, groups and organizations make purchasing decisions and how to inject positive interaction in the buying process.

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BA 4412: Marketing Communications

Understand the concept of integrated marketing communications (IMC) as an approach to integrating all elements of the promotional mix.

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BA 4423: Market Research

Learn the objectives, techniques and applications of market research by building upon and applying statistical knowledge to modern market research problems. 

Program Details

Get all the details on our B.S. Marketing program, including course requirements and application materials. 

Marketing Career Paths

Marketing Manager

Marketing Managers are responsible for developing marketing plans for a company or organization that will bring in new customers and keep existing ones.


Social Media Coordinator

Social Media Coordinators are responsible for maintaning the social media presence of a company or organization, posting content on across platforms and boosting audience engagement.


Copywriter

Copywriters use their writing and storytelling skills to create news stories, press releases, marketing content, social media posts and a variety of other communication materials. 


Digital Marketing Specialist

Digital Marketing Specialists create and implement digital advertising campaigns that are compatible with social media, email and display advertising.


Market Researcher

Market Researchers focus on gathering and analyzing data on consumer behaviors, purchasing patterns, buyer attitudes and perceptions and competition within the market.


Media Buyer

Media Buyers research and purchase advertising space across all media such as magazines, billboards, TV channels and websites with the goal of presenting campaigns to the right audience.


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Combine your Bachelor's and Master's Degrees

Earn both a bachelor's and master's degree at the same time and get on the fast track to success. Through our combined program options, you can complete both degree programs at a faster pace and a more affordable cost.

How to Apply

To apply to the B.S. Marketing program, you will need: 

  • Completed online application
  • Official transcripts from prior college(s)
  • Resume
  • Personal Statement
The first step in the application process is to contact an admissions counselor, who can evaluate your prior learning credit, provide information regarding financial aid and tuition assistance and help you through the entire application process. 

Tuition and Fees

Program tuition: $530 per credit hour
Total program credits: 120

Curious about financial aid options? Regis also offers a variety of scholarships, grants and other programs to help you pay for school. Visit Financial Aid for more information.

Rolling Admissions

Applications are accepted and reviewed on a rolling basis. It is recommended you apply to this program at least 4 weeks prior to your desired start date.

Starts are offered in January, March, May, July, August and October.